Namaste As Fuck is a lifestyle brand committed to unapologetically making space for ALL of who you are.
We are here to remind you that there is no wrong way to look, be or feel in your yoga practice. Inspired by feeling increasingly frustrated & oftentimes re-traumatized by all of the “just think positive” & “good vibes only” toxic positivity common in studios & in the yoga world, we are dead set on validating the fuck out of exactly you’re feeling today so we can normalize all of our big feelings on & off the mat. You are not wrong, alone or bad for how you feel when you practice. And no emotion makes your practice any less intimate, true or spiritual. You & your practice are exactly right. Yoga is for EVERYONE. And your practice counts.
We’re not here just because we love the word "fuck" & yoga shirts that aren’t corny AF -
This is about remembering who the fuck you are.
We think of our gear as a shield, a reminder, a declaration to the world & to ourselves that our bodies, feelings & practice are exactly fucking right, right now. Without changing a thing.
We slang sweatshop free apparel on our website and we also lead epic retreats all over the world. We’re happy you’re here!